19
12/2012
News & Updates

Nada Dairy Mixes Creativity and Innovation in its Latest Social Media Campaign

Facebook Cover - Revealer

 

Nada Dairy has just launched its latest social media competition; ‘Blend us a Mix’. This innovative and first of its kind campaign hands control over to the consumer. "Blend us a Mix" gives consumers the chance to create their own Juice Mix and allows them to share their recipe on the "Blend us a Mix" facebook app and/or the website. 

Entrants can submit on any device, up to 3 mixes to enter the competition. All mixes must be innovative and of entrant’s original work.  The top 10 mixes will be shortlisted by NADA and the winners will then be chosen based on the number of votes awarded by consumers. First prize winner will receive SR 100,000 (One Hundred Thousand Saudi Riyals), second prize winner SR 50,000 (Fifty Thousand Saudi Riyals), and third prize winner SR 15,000 (Fifteen Thousand Saudi Riyals). Entrants must be above 13 years of age and residing in any of the following countries; Saudi Arabia, Kuwait, Bahrain, Qatar or UAE. The prizes will be handed over to winners in person during the award ceremony. Before the event there will be a weekly sweepstake series of 3 prizes per week.

The campaign will be supported with a new TV commercial, print and online media.  However, the competition itself will take place on the official Nada Dairy website along with their facebook page.

"Blend us a Mix" contest is organized and sponsored by Al-Othman Agricultural Production and Processing Company (NADA Dairy) and supervised by Saudi Chamber of Commerce.